设计伦理视角下湖南省包装设计评价体系的构建与优化研究
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雷蕊如
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湖南工学院，湖南衡阳，421001
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摘要：随着全球可持续发展议程的推进，包装设计行业的环境责任与伦理问题日益凸显。湖南省作为中国制造业重要基地，其包装设计行业在政策驱动下面临绿色转型的机遇与挑战。然而，现有评价体系多侧重于经济效益，忽视了设计伦理的关键作用。本研究旨在从设计伦理的视角，构建并优化适用于湖南省包装设计行业的综合评价体系。通过文献综述与实地调研，研究初步确立了涵盖设计质量、环保性、社会责任与技术创新的多级评价指标。研究采用层次分析法（AHP）确定各指标权重，并运用模糊综合评价法（FCE）对体系进行验证，以确保其科学性与实操性。本研究突破了传统单一的经济评价维度，创新性地将伦理因素量化，并提出了长期跟踪与动态更新机制，旨在为湖南省包装设计行业的绿色转型与可持续发展提供理论与实践支持，实现经济效益、环境责任与社会价值的平衡。
关健词：设计伦理；包装设计；评价体系；层次分析法（AHP）；模糊综合评价法（FCE）
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Research on the Construction and Optimization of the Packaging Design Evaluation System in Hunan Province from the Perspective of Design Ethics
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RuiRu Lei
Hunan Institute of Technology, Hengyang Hunan，421001, China
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Abstract: With the advancement of the global sustainable development agenda, the environmental responsibilities and ethical issues in the packaging design industry have become increasingly prominent. As a significant manufacturing base in China, Hunan Province's packaging design industry faces both opportunities and challenges for green transformation under policy-driven initiatives. However, existing evaluation systems predominantly focus on economic benefits, overlooking the critical role of design ethics. From the perspective of design ethics, this study aims to construct and optimize a comprehensive evaluation system applicable to the packaging design industry in Hunan Province. Through literature review and field research, a multi-level evaluation indicator framework—covering design quality, environmental sustainability, social responsibility, and technological innovation—was preliminarily established. The study employed the Analytic Hierarchy Process (AHP) to determine indicator weights and applied the Fuzzy Comprehensive Evaluation (FCE) method to validate the system, ensuring its scientific rigor and practical applicability. Breaking through the traditional single-dimensional economic evaluation, this research innovatively quantifies ethical factors and proposes mechanisms for long-term tracking and dynamic updates. It aims to provide theoretical and practical support for the green transformation and sustainable development of Hunan's packaging design industry, thereby balancing economic benefits, environmental responsibility, and social value.
Keywords : design ethics; packaging design; evaluation system; Analytic Hierarchy Process (AHP); Fuzzy Comprehensive Evaluation (FCE)
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